I want to thank Ken Rufo for posting his thoughts on Bauillraud. It was pretty enlightening and allowed me to grasp the concept of Bauillraud’s ideas a bit clearer. There were a few points that Ken Rufo made, that quickly captured my attention. The first point was when he referred to the brand of Tommy Hilfiger around the concept of Marxism. I never thought of clothing lines in that way; however, after reading this it does make sense. Baudrillard felt that structural Marxism was too limited, and that it needed to incorporate "sign-value" into its analysis. Through the concept of sign-value Bauillraud illustrates a concept to that is shown frequently in today’s society… when an object represents or signifies something more important than how much it costs or how high quality is its construction. The clothing item that immediately came to my mind was Sean John’s new “No B****assness” T-shirts. They are simple t-shirts that have “No B****assness” and the Sean John Logo on them….and people love them. P.Diddy wears it on one of his shows and it became a popular trend quickly…but the high quality of its construction was probably not as much as they are being sold online….they cost about $30.00. Which I consider over priced for a simple t-shirt. But according to Bauillraud this happens because sign-value means that you have to focus on patterns of consumption rather than the modes of production.
Another point that Rufo made that interest me, was about the Matrix. I have never seen the movie before so I am excited that we get to watch it in class. As I watched it in Thursday’s class I became quickly fascinated with the film. It was funny to me that Bauillraud actually did not even like the film especially since most of the concept and ideas throughout the move are based on some of his theories. According to Rufo, “Baudrillard actually disliked the films, precisely because he thought the incredible special effects actually reproduced the problem of simulation into it”. However, the special effects helped me grasped the concept of simulation. I believe that without the special effects then the film my not have been able to grasp the concept of simulation. I already love the movie…the concept of reality reminds me of a philosophy class I was taken. I love the fact there is no correct answer of what reality is. I like the way the movie talks about how the world we live in is not really a reality but a wonder world that we allow ourselves to believe. I makes we think about everything around me….and take a second look at everything is analyze if this is a true reality.
Another point that Rufo made that interest me, was about the Matrix. I have never seen the movie before so I am excited that we get to watch it in class. As I watched it in Thursday’s class I became quickly fascinated with the film. It was funny to me that Bauillraud actually did not even like the film especially since most of the concept and ideas throughout the move are based on some of his theories. According to Rufo, “Baudrillard actually disliked the films, precisely because he thought the incredible special effects actually reproduced the problem of simulation into it”. However, the special effects helped me grasped the concept of simulation. I believe that without the special effects then the film my not have been able to grasp the concept of simulation. I already love the movie…the concept of reality reminds me of a philosophy class I was taken. I love the fact there is no correct answer of what reality is. I like the way the movie talks about how the world we live in is not really a reality but a wonder world that we allow ourselves to believe. I makes we think about everything around me….and take a second look at everything is analyze if this is a true reality.
1 comment:
I agree, I thought it was really interesting that Baudrillard didn't like The Matrix. All of the special effects create a simulation of reality that Baudrillard was trying to expose. I also never thought about clothing lines in that way. They represent something in our society when the actually worth of the clothing is very low. It costs very little to make an item of clothing. For us, they symbolize a certain status and have cultural value. Nice post!
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